Logo
Symbol Mark
Gong Cha — which translates to “tribute tea for the emperor”. The color of the Gong cha symbol mark is Gong cha Imperial Seal Red and Gong cha Pearl Brown.
Logo
Word Mark
The logo and symbol of Gong cha are representative visual values.
Brand Slogan
Tagline
Brewing Happiness
Every time we put on our uniforms, greet our customers, brew our tea, and hand over our quality products, we are Brewing Happiness with sincere love and care.
Brand Pattern
Basic System
Tea
Gong cha Red
Product
Water Blue
People
Leaf green
Time
Milk Beige
The four elements that make up good tea have been simplified into patterns, creating images of Gong cha that can be used for multiple applications.
