Gong cha cafe interior

Logo

Symbol Mark

Gong cha logo (symbol mark)

Gong Cha — which translates to “tribute tea for the emperor”. The color of the Gong cha symbol mark is Gong cha Imperial Seal Red and Gong cha Pearl Brown.

Logo

Word Mark

Gong cha logo (word mark)

The logo and symbol of Gong cha are representative visual values.

Brand Slogan

Tagline

Brewing Happiness

Every time we put on our uniforms, greet our customers, brew our tea, and hand over our quality products, we are Brewing Happiness with sincere love and care.

Brand Pattern

Basic System

Gong cha Tea Red pattern example

Good Tea

Gong cha Tea Red

Gong cha Water Blue pattern example

Good Product

Gong cha Water Blue

Gong cha Leaf Green pattern example

Good People

Gong cha Leaf green

Gong cha Milk Beige pattern example

Good Time

Gong cha Milk Beige

The four elements that make up good tea have been simplified into patterns, creating images of Gong cha that can be used for multiple applications.